Promotional Comitee
    • Definition of the general strategic line.
    • Marató model
    • Características básicas del recorrido.
    • Basic characteristics of the route.
    • Sport director’s proposal.
    • Dinamizador de iniciativas sociales y deportivas de soporte.
    • Actions for improving social and civic acceptance of the Marató by citizens.
    • Dynamiser of social and sporting support initiatives.
    • Assessment of promotional and organizational progress reports of the Marató de Barcelona.
    • Assessment of the result of each edition and suggestions for improvement.
General Coordination
    • Contracting and determination of conditions with the professional company responsible for promotion, raising of resources and organization.
    • Citizen communication and promotion campaign.
    • Basic infrastructure of the city for hosting the Marató.
    • Coordination of municipal services.
    • Contact with the municipal police.
Executive Organisation
    • Executive organization of the Zurich Marató de Barcelona.
    • Recruitment of the sports director.
    • Recruitment and management of the work of the managers for the Marató services.
    • Marketing plan.
    • National and international promotion plan.
    • Merchandising of the “Marató” (Marathon) de Barcelona.
    • Management and merchandising of the television rights.
    • Registrations.
    • Recruitment of elite athletes.
    • Race logistics.
    • Complementary activities (Marató Expo, Pasta Party, etc.).
    • Design and management of the official webpage (www.zurichmaratobarcelona.com)
    • Design and implementation of the activities programme.
    • Social programme and tourist offer of the Marató.
    • Definition, merchandising and coordination of tourist packages.