HOKA NAMED MAIN SPONSOR OF THE ZURICH MARATÓ BARCELONA 

HOKA®, a division of Deckers Brands (NYSE: DECK), today announces a new partnership with the Zurich Marató de Barcelona, becoming the event’s Main Sponsor from March 2026 through to 2030. The agreement brings together one of the world’s fastest-growing performance running brands with one of Europe’s most iconic marathons.

The partnership reflects HOKA’s mission to inspire people to move and its continued commitment to the global running community. As title sponsor, HOKA will play a central role across the entire race experience, from the start line to the finish, encouraging runners of all abilities to “fly” through the streets of Barcelona.

As part of the agreement, HOKA will serve as the official supplier of the race shirt, provided to all participants. The brand will also launch an exclusive co-branded HOKA x Zurich Marató de Barcelona collection, available at the race expo, celebrating both the character of the event and the unique spirit of Barcelona.

The 2026 edition of the marathon, on 15^th March, is expected to welcome 32,000 runners, with 60% traveling from abroad and representation from more than 100 nationalities, further reinforcing the event’s reputation as a truly diverse and inclusive race.

Widely regarded as one of Europe’s premier running events, the Barcelona Marathon is known for its scenic city-centre course and vibrant atmosphere, attracting tens of thousands of runners each year from around the world.

“Becoming the main partner of the Barcelona Marathon is an incredible opportunity to support this iconic race and the passionate global running community it brings together,” said Guido Geilenkirchen, VP & GM, HOKA EMEA. “We’re honoured to bring HOKA’s spirit of bold movement to Barcelona and inspire runners from around the world to fly together through one of the world’s most extraordinary cities. We look forward to championing every runner who takes on this course and helping make the race more memorable than ever.”

“Having HOKA as our main sponsor marks an exciting new era for the Barcelona Marathon,” said Cristian Llorens, Assets Directo of RPM Sports. “HOKA’s dedication to performance, innovation, and community perfectly aligns with our vision for the event’s future. Together, we aim to inspire thousands to take part and make every step memorable.”

Through the partnership, HOKA and the Barcelona Marathon will collaborate on race-day activations, athlete initiatives, and community engagement programs that highlight the city’s dynamic running culture. The Zurich Marató de BarcelonaBarcelona will debut a refreshed visual identity and an enhanced race-day experience, marking the first edition under the new agreement.

About HOKA®   

HOKA® is one of the fastest-growing performance footwear and apparel brands in history. Conceived in the mountains, HOKA footwear delivers an unprecedented combination of enhanced cushioning and support for a uniquely smooth ride. Every day, HOKA pushes the innovation and design of its footwear and apparel by teaming up with a deep roster of world champions, taste makers and everyday athletes. From finish lines to everyday life, HOKA fans love the brand for its bold and unexpected approach, and its belief in the power of humanity to create change for a better world. HOKA empowers a world of athletes to fly over the earth. For more information, visit HOKA.com or follow @HOKA_EU. #FlyHumanFly  

About Deckers Brands   

Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high-performance activities. The Company’s portfolio of brands includes UGG®, HOKA®, and Teva®, Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has over 50-years of history building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com.