Have you heard of “De Pies a Cabeza”?

HOKA®, a division of Deckers Brands (NYSE: DECK), today announces a new partnership with the Zurich Marató de Barcelona, becoming the event’s Main Sponsor from March 2026 through to 2030. The agreement brings together one of the world’s fastest-growing performance running brands with one of Europe’s most iconic marathons. The partnership reflects HOKA’s mission to inspire people […]

The edition to be held next March 15 will be the most crowded in the event’s history, with all race bibs sold out three months before race day. Following the Christmas holidays and with three months still to go before the race, scheduled for March 15, 2026, the organizers have announced that all available entries […]

Finisher®, the sports health and nutrition brand of Kern Pharma, has renewed its agreement as Official Sports Nutrition and Supplementation Sponsor of the Zurich Marató Barcelona and the Hyundai Mitja Marató Barcelona by Brooks until 2028, consolidating a long-term strategic partnership with two of Europe’s leading running events. This agreement reinforces Finisher®’s commitment to grassroots […]