Promotional Comitee
    • Definition of the general strategic line.
    • Marató model
    • Basic characteristics of the route.
    • Sport director's proposal.
    • Actions for improving social and civic acceptance of the Marató by citizens.
    • Dynamiser of social and sporting support initiatives.
    • Evaluation of promotional and organizational progress reports of the Marató de Barcelona.
    • Evaluation of the results of each edition and and improvement proposals.
General Coordination
    • Recruitment and establishment of conditions with the company responsible for the promotion, fundraising and organization.
    • Communication and promotion campaign for citizens.
    • Basic infrastructure of the city for hosting the Marató.
    • Coordination of municipal services.
    • Contact with the municipal police.
Executive Organisation
    • Executive organization of the Zurich Marató Barcelona.
    • Recruitment of the sports director.
    • Recruitment and management of managers work for the Marató services.
    • Marketing plan.
    • National and international promotion plan.
    • Merchandising of the Marató de Barcelona.
    • Management and merchandising of the television rights.
    • Registrations.
    • Recruitment of elite athletes.
    • Race logistics.
    • Complementary activities (Expo Sports, Kids Race by CaixaBank, Breakfast Run by MRW, Pasta Party, ...).
    • Design and management of the official webpage (www.zurichmaratobarcelona.es)
    • Design and implementation of the activities programme.
    • Social programme and tourist offer of the Marató.
    • Definition, merchandising and coordination of tourist packages.